Denotation is when you use
a name or label the audience has used before. This evokes meaning for the
audience. It is the actual process of seeing an object. For example a Christmas
tree is a fir tree with balls on.
Connotation is using a name or label the audience has used before. We evoke not only the meaning we intend but also varying range of personal memories of other occasions when the word or label has been encountered. - Memories or thoughts which we inspire by using these labels. It is also words associated with what you see. For example a Christmas tree represents happiness, joy, winter.
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